The Transportation Sustainability Research Center (TSRC), under the direction of Dr. Susan Shaheen, have released their car-sharing outlook for 2014. Despite the entrance of peer-to-peer application based rideshare companies, the outlook for carsharing remains steady. Angelenos are still patiently waiting for LADOT to select another carshare provider since Hertz bailed on their awarded contract.
As always, carshare operators need to add as many members as possible, in order to remain profitable. It is a widely known fact that roughly 8-10% of the total membership are regular users, so marketing strategies will need to be revised to include more advertising with established media in their respective markets and beyond.
- As of Jan. 1, 2014, there were approximately 1,462,056 car-sharing members sharing 21,459 vehicles in the Americas (19 programs in Canada, 24 in the U.S., 1 in Mexico and 1 in Brazil).
- In the U.S., 1,228,573 members shared 17,179 vehicles among the 24 car-sharing operators.
- The 19 Canadian car-sharing operators said 224,523 members shared 4,174 vehicles.
- In Mexico’s car-sharing program, 5,634 members shared 50 vehicles.
- For Brazil, its car-sharing operator claimed 3,326 members shared 56 vehicles.