If you can’t beat them, join them

fordFord Motors is interested in working with the likes of Uber and Lyft.  Ford Motors, along with other American made auto manufacturers, totally missed the mark on hybrids, EV’s and even carsharing, and are now looking to work with smartphone app based companies, presumably to sell more cars.

Ford initially partnered with Zipcar, back in 2011, to provide cars for their college campuses and to work with rideshare companies furthers the companies brand imprint, in the shared economy.  Uber has raised a record $1billion dollars and is looking at selling cars to their drivers.  Ford is no dummy.  With the economy chugging along, and US autos not high on consumers priority, this new partnership could bring more Ford inventory to streets.

Related article: Attention Uber: Ford’s Chairman Is ‘Open’ to Working Together

What I am confused about is we are trying to remove cars from the roads and these new companies are doing the opposite.

Related article:  Regulation Is Hurting Cabs and Helping Uber

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